Claire Jane featured in Voyage La March, 2023

Claire Jane Vranian is an artist and designer who created the ICJUK fashion line, featuring unique handbags and hairpieces adorned with cruelty-free feathers, rhinestones, and semi-precious embellishments. She also designs custom shirts with her graphics, worn by rock stars and celebrities worldwide. Claire Jane has faced several obstacles, including sourcing sustainable and unique materials and reaching her target audience. However, she has found solutions, including using DTG Print on Demand and up-cycled vintage handbags for her feathered handbags. Claire Jane offers customization options and refreshes ICJUK items, providing customers with a unique and eco-friendly way to update their wardrobes. Full article below!

Today we’d like to introduce you to Claire Jane Vranian. They and their team shared their story with us below:

Claire Jane Vranian is an artist and designer who has made a name for herself with her ICJUK fashion line. Originally from Southern England, she began her career in the film industry in Hollywood working with a special make-up effects company in 1994. With a passion for theater, movies, and music, Claire Jane worked closely with various artists of different kinds, inspiring her to create her own art as an artist. In 2009, she launched her brand ‘Inspired by Claire Jane’ which is now known as ICJUK (Inspired By Claire Jane UK). Her first creations were custom vintage feathered handbags and hair fascinators which feature old glamorous Hollywood meets Rock ‘N Roll with a splash of the decadence of Marie Antoinette. Utilizing cruelty-free feathers, rhinestones, semi-precious embellishments, skulls, and eye-catching antique jewelry, her handbags have been seen at Award shows and Red Carpet events internationally. Each handbag and hairpiece is unique, making them exclusive to her clientele.

Claire Jane also creates custom ICJUK shirts for the ‘Rock Star’ in everyone, with every graphic design being created by Claire Jane herself. Her graphics have been seen worldwide on and off the stage and on the television screen. Joe Elliott from Def Leppard and many other Rockstars have been spotted rocking ICJUK shirts, among other celebrities who have been seen in magazines worldwide.

In addition to her ICJUK brand, Claire Jane has also created ‘Ocean Anarchy by ICJUK’, a fun, cheeky ocean-inspired line of wearable art. This line features bikinis, wraps, shorts, tanks, hoodies, and shirts, with each piece showcasing Claire Jane’s latest artwork. Ocean Anarchy is a sense of calmness but also the rush of adrenaline provided by Mother Nature’s uncontrolled beauty.

Currently, Claire Jane has a private showroom and offices off the Las Vegas Strip where customers can book a personal shopping experience one-on-one. Claire Jane loves interacting with her customers and takes pride in making them look and feel fabulous, one person at a time.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
When Claire Jane Vranian first started out, she faced several obstacles and challenges. One of the biggest hurdles was starting up with inventory and not being able to keep up with sizes since her minimum order was 48 shirts. This made it difficult for her to meet the demands of her customers and caused her a lot of stress. However, she has since found a solution to this problem by using DTG Print on Demand, which is better for the environment and allows her to create more artwork and designs due to advancements in technology and software.

Another challenge she encountered was reaching her target audience. Despite having high-quality products, Claire Jane struggled to get her brand in front of the right people. However, over time, word of mouth has helped her gain traction and build a loyal customer base.

In addition to these challenges, Claire Jane also faced difficulties in sourcing materials that were both sustainable and unique. However, she found a solution by using up-cycled vintage handbags for her feathered handbags. This not only helped reduce waste and was better for the planet but also allowed her to create one-of-a-kind pieces that were exclusive to her customers.

Despite these obstacles, Claire Jane has continued to grow and evolve her brand, creating new designs and expanding her product line. She has remained committed to her values of sustainability and uniqueness and has found innovative ways to overcome challenges and obstacles along the way.

Can you tell our readers more about what you do and what you think sets you apart from others?
Claire Jane offers a wide range of customizable clothing and accessories, including shirts, hoodies, leggings, dresses, shorts, swimwear, blankets, towels, bracelets, and feathered handbags. Customers can personalize their items with images or designs of their choice, making them great for gifts or for representing one’s personal interests and loved ones. Claire Jane offers the option of creating a whole collection too for you. Getting started is easy. Tell Claire Jane a little about the custom-made wearable art you would like her to create for you, and she will contact you regarding your requested items so that she may be inspired by you. Every piece of wearable art has a story behind it. What will your story tell?

Also, if you are tired of wearing the same old clothes and looking for a way to breathe new life into your wardrobe? ICJUK offers a unique solution to this problem by allowing you to refresh your favorite item instead of buying a new one.

By sending your original ICJUK shirt back to Claire Jane, you can have her perform custom cuts, add fabric or trims, shorten the length, or even add crystals to give it a new look. Not only will this give you a new and unique look, but it is also an environmentally friendly way to update your wardrobe.

When you refresh your ICJUK item, you are reducing the amount of waste that goes into landfills and conserving resources used in the production of new clothing. It’s a win-win situation – you get a refreshed and updated look, while also doing your part to protect the environment.

Another advantage of refreshing your ICJUK item is that you can make sure the item fits you perfectly. Whether it’s making the sleeves shorter or adding more fabric to the back, Claire Jane can ensure that your refreshed item fits you like a glove.

Refreshing your ICJUK item is a great way to give new life to your wardrobe without having to buy new clothes. It’s an eco-friendly solution that allows you to keep your favorite ICJUK item and make it even better. So, why not send your original ICJUK item back to Claire Jane today and see what she can do to give it a new look?

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Stay True to your dreams and visions.

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